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Visit a big-box home improvement store and you’re nothing more than a transaction. That’s just how it works. You browse, buy and then leave.
When you visit a Hamernick’s showroom, it’s not the same. With us, we’re not just there to make a sale. While it might sound straightforward, it changes everything about your shopping experience.
The Consultation That Didn’t End in a Sale (And Why That Matters)
Take this story from Jodi Faerber-Poole, our director of retail, it’s one that most flooring stores would never repeat out loud.
A customer came in worried about their floors. After listening to what they had to say, she realized they didn’t actually need new flooring. All they had to do was maintain what they already had so that’s what she told them.
No upsell. No pressure. Just the honest answer.
The customer came back a couple years later. This time they had a project and there was no question where they were going to buy from. Jodi earned their trust and didn’t take advantage of it.
That wasn’t luck. It was a relationship built on doing right by the customer and is an example of what “Forever Family” means in practice.
You Walked In Not Knowing. You Left With a Plan.
One of the most common things we hear after customers visit a showroom is: “You asked a few questions and we walked out knowing exactly what we needed.”
You don’t get that at a box store. When a knowledgeable, low-pressure consultant listens to how you live and gets to know what your home needs, you’ll be happy with your floors five years from now.
No script. No quota. Just a real conversation.
The Generational Store
Jodi talks about something that captures the Hamernick’s vision better than any tagline.
She doesn’t want a customer to come in once and never return. She wants them to come back for every project, tell their kids and one day their grandkids will visit because that’s just where the family goes for flooring. They’ll be saying, “That’s where grandma and grandpa went.”
Being in business for nearly 80 years is no accident. It’s a result of generations of Minnesota and Wisconsin families trusting Hamernick’s to get it right because we do.
What Local Really Means
Choosing a locally owned, women-owned flooring store over a national chain isn’t just another feel-good decision. It’s a chance to work with people who care about your satisfaction because their reputation lives in the same community as us.
It’s as simple as someone telling you that you don’t need new floors yet. It means a team member remembers your name, knows your home and wants to be your flooring store after your kids are ready to buy their first home.
Come See the Difference for Yourself
At Hamernick’s, we’re committed to you. We’re here to listen, not sell you something you don’t need.
Want to buy flooring from a team you can count on? Visit our flooring stores at the following locations:
to meet a designer who takes the time to understand your needs or contact us to learn more!
